Lately I’ve been studying what makes a copywriter great. A lot of times it simply comes down to putting more time into a package, but I’ve also noticed 5 key traits that great copywriters have that most beginners aren’t willing to do. Instead of rambling on like a 4 year old…let’s get
Think back to a time when you read a catchy headline that you didn’t full understand. Did you read the article…or did you simply ignore it, thinking it was going to be a story you didn’t care about? Some copywriters argue that your headline needs to explain what the article/sales letter is going to
If you want to write copywriting that sells, there are many copywriting tips out there that will improve your writing. Although most of them only slightly increase the response, when you add them up it creates a synergistic effect – leaving you with a great piece of copy. The copywriting tip
These copywriting tips for beginners are not only for beginners, but also to help re-establish the basics even in the minds of more advanced copywriters. It will be a quick one, since I’ve been extremely busy writing copy for various clients. So to make it short and sweet, here we go: 5
I planned on strictly learning new information today, but I just got an inspiration and felt I should tell you about it. Here’s the story: I’ve been working some ridiculous hours lately and decided to give myself the day to kind of relax, sit back and watch some DVD’s (on
If you want to learn about direct marketing and copywriting…you literally don’t even have to read any books to get started. In fact, there’s a method of learning about direct marketing that’s sometimes even MORE effective than reading books on the subject. It’s the secret technique that the world’s most famous