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Goodbye Cruel World! (A Lesson In Fear-Based Marketing)

This Saturday… on May 21, 2011… the world will end. It’s also going to end October AND December 2011. (Funny… I didn’t realize the world could end more than once) Oh wait… I forgot about these… The financial currency of the United States is also collapsing. We’re about to enter

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6 Online Copywriting Tips for Increased Conversion Rate

If you’re trying to increase your conversion rate here are a few online copywriting tips that you can use to tip the balance in your favor. So your sales page is just not getting the job done and you want to increase conversion rate, what can you do? There are many things

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Chest-Beating Gorilla Marketers

I was recently watching a national geographic documentary about the mating rituals of gorilla’s. (I know, I’m a little weird) What struck me was this… When males are competing with each other to “get the female” one of the things they do is stand up tall, roar, and violently beat

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SFM Ep16 – How To Improve Your Positioning With Damaging Admissions

In this episode we’ll discuss the incredible power of telling people your weaknesses, also known as a damaging admission. It’s counter-intuitive but works like a charm. These days consumers are looking for someone to trust. This strategy allows you to be that trustworthy advocate for them while increasing your positioning,

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