If there’s one thing about copywriting that a lot of people don’t understand, it’s that they don’t realize that it’s not what you say, it’s how you say it. Because you need to realize that in order to get the sale, you have to relate to your target audience. Let
If you’re a copywriter worth his salt, you should be on the mailing lists of several “big shots” in the copywriting industry and getting direct mail from them on a regular basis. For example I’m on the mailing lists of all the big name direct marketing health companies such as
Ever experienced burnout? Sucks doesn’t it? In this post…I’m going to show you an amazing exercise that I believe is a great defense against burnout. Not only will it get you through the burnout phase faster – it will also help eliminate it or at least make it occur much
The thing I love about copywriting is that even if you have some kind of “killer copywriting tip”, you honestly NEVER know what the tests are going to show. Sometimes the killer copywriting technique you’re using is “supposed” to boost conversions, but for some reason it doesn’t with your market.
There are a lot of ways to teach yourself copywriting, but as with everything else – some ways are always better than others. Today I’m going to talk about teaching yourself copywriting in what might not be the “easiest” ways….but the most efficient. If you’re a beginning copywriter and looking to
The other day I was reading a promotion from the legendary Jay Abraham. I had absolutely no interest in the product considering it was an advertisement selling a seminar that happened 2 years ago, but I figured I would read it anyway to see if I could pick up any