As some of you may know, recently I’ve been slowly moving away from freelancing and more towards the entrepreneurial side of the business. It’s not that I’m not doing client work anymore, it’s just that I’m starting to get much more selective as to who I’m working with on a
So I’m not sure if you’ve heard about the recent FTC rulings they came out with, but things are starting to get a little more clear and defined…and the way I see it…copywriters are going to be more in demand than ever. Many people are scared out of their minds
Just because people are in a tizzy over video salesletters being dead , and a “certain someone” came out with a report saying that longform salesletters are dead – doesn’t mean they’re actually dead. If you think they are – you need to think about it a little more closely. Isn’t EVERYTHING dead?
A very common term in marketing is called the “value proposition” which basically means that when people buy something, they compare the value of the item to the money they’re spending on it. But what about using an emotional selling proposition instead? Let me explain with a little story… How The Emotional
Just a very quick post today to direct you to a guest post of mine that was published yesterday (March 1st – my birthday!). The post breaks down a long-form salesletter step-by-step… and even “calls out” people who think they’re a scammy waste of time. You can check out the
Ever have the experience of being in the same place with someone else… being told the exact same joke… and having completely different reactions? This happens a lot during comedian skits. The reason behind it is actually very basic and simple… and has EVERYTHING to do with your success in business.